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How to Find the Sports Bra of Your Dreams in Four Easy Steps

If you possess two X chromosomes and have undertaken a form of physical activity at some point, you’ve probably also logged some time in fitting rooms attempting the exhausting gymnastics of trying on...

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$123,000 Dumbbells, a $69,000 Vibrating Platform, and Other Absurdly...

Gym memberships, home workout machines, good shoes, organic foods — being healthy can be expensive. But before you go complaining about the cost of those $150 running shoes, check out these...

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Farm Burger Heads West, Activewear by Beyonce, Chin-Ups vs. Pull-Ups + More

Health and wellness stories worth your time… Eat Well: Decatur’s own Farm Burger is growing up and trying its luck out west, where it will bring its farm-to-table burgers to San Francisco. [Inside...

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WellATL Gift Guide: 5 Perfect Presents for Your Favorite Sporty Fashionista

Over the next couple of weeks, WellATL will be helping you pick thoughtful gifts for even the choosiest on your list, from hypochondriacs to fashionistas, healthy tech fiends to hardcore athletes. The...

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WellATL Gift Guide: 5 Perfect Presents for Your Favorite Runner

After knocking the sporty fashionistas off our to-do list with the last WellATL Gift Guide, we turn our attention to runners. They can be tough to buy for… Shoes need to be properly fitted and are a...

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WellATL Gift Guide: 5 Perfect Presents for The Cyclist on Your List

After locating the ideal gifts for the fashionistas and runners in your life, we turn to the cyclists. Whether your loved one is a cycling activist, racer, fixie-riding hipster, or daily commuter,...

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Battle of the Smart Sportswear: Georgia Tech Inventors Sue Adidas, Victoria’s...

A team of Georgia Tech inventors are suing Adidas, Ralph Lauren, Victoria’s Secret, Athos, and several other companies for patent infringement after the fashion brands created garments that monitor the...

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Win Athleta Workout Wear Valued at $120 From Athleta and WellATL!

It’s not every day that you can get a $120 workout outfit just for entering your name and email addy into a box, but that’s exactly what could happen if you win WellATL’s new contest with Athleta. And...

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Atlanta’s Top 5 Places to Shop for Organic, Natural Beauty Products

Cosmetics may be designed to make us look (even more) beautiful, but the labels are often pretty ugly, especially in the United States, which allows many ingredients that are banned in other countries....

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Buckhead Fitness Boutique DEKA Atlanta Is Closing Its Doors/Having a Huge Sale

After eight years in business, women’s fashion/fitness boutique DEKA Atlanta will be closing up shop in a few weeks, so that owner Jim Whitlow can move to California with his family. The store, located...

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